H like Hala
Hello! I’m Hala Fayad, a Senior Product and UX/UI Designer with over a decade of experience delivering intuitive and impactful digital experiences for global clients.
Based in Paris, France, I specialize in crafting user-friendly interfaces that simplify complex workflows, enhance accessibility, and drive user engagement.
Based in Paris, France, I specialize in crafting user-friendly interfaces that simplify complex workflows, enhance accessibility, and drive user engagement.
› My Journey:
I graduated in 2007 from the American University of Beirut with a BFA in Graphic Design. During my early years, I worked on major campaigns for an international advertising agency in Dubai, which sparked my passion for motion and interactive design. This led me to pursue a post-graduate program in multimedia at IESA Multimedia in Paris.
In 2008, I took on my first assignment at Marvellous Mobile (part of Isobar/Carat Paris), designing mobile websites and applications for clients like Adidas, BMW, and Coca-Cola. Seeking a bigger challenge, I joined Proximity BBDO Dubai as a UI Designer, working with renowned brands like Pepsi, M&Ms, Emirates Airlines, and Jeep.
Paris called back in 2009, where I joined La Deuxième Maison – Makheia Group, an agency focused on sustainable and social communication. For seven years, I led UI design and art direction for projects involving Mairie de Paris, Danone, L’Oréal, IKEA, and SNCF.
Since 2016, I’ve been working as a freelance UX/UI Designer, collaborating with a diverse portfolio of clients ranging from innovative startups to major corporations in sectors like fintech, health, and e-commerce.
› Recent Growth & Learning:
In 2019, I expanded my skill set by completing a UX/UI Design Bootcamp at Ironhack, focusing on:
• User-Centered Design, Design Thinking, and UX Interaction Design
• UI Design Tools: Sketch, InVision, Figma, Marvel, Principle
• Front-End Development Basics: HTML5, CSS3, Bootstrap
Recently (December 2024), I completed IDEO U’s ‘AI x Design Thinking Workshop Series’, where I explored how to leverage generative AI for idea generation, research synthesis, and prototyping.
This hands-on experience deepened my ability to integrate AI into the design process, enhancing problem-solving and creative thinking.
Recently (December 2024), I completed IDEO U’s ‘AI x Design Thinking Workshop Series’, where I explored how to leverage generative AI for idea generation, research synthesis, and prototyping.
This hands-on experience deepened my ability to integrate AI into the design process, enhancing problem-solving and creative thinking.
› Key Accomplishments:
Throughout my career, I’ve led projects from concept to delivery, ensuring seamless, functional, and user-centered interactions.
Some highlights include:
Some highlights include:
• BforBank (Crédit Agricole): Led the design of the customer operations tool and communication workflows, streamlining internal processes and improving user support.
• IFAD (United Nations): Researched, redesigned, and tested IFAD's website, enhancing accessibility and multilingual functionality (English, Spanish, French, and Arabic with RTL design).
• Veepee: Developed a stock animation management tool, optimizing workflows for Europe’s largest flash sales platform.
• Nextories: Designed an automated booking platform to simplify moving logistics for users.
• Janssen France: Delivered a data-driven dashboard to support strategic action planning.
› Design Philosophy:
I bring a user-first approach to every project, blending creativity with research, collaboration, and continuous learning. I’m passionate about solving problems, enhancing accessibility, and creating designs that make a real impact.
When I’m not designing, you’ll find me exploring new design tools, reading, listening to podcasts, and searching for inspiration to fuel my next creative challenge.